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Michelin star is an award given by the Michelin Guide to restaurants and is used to evaluate the quality of restaurants. The Michelin Guide was first published in 1900 and helped French drivers find the best restaurants during their journeys.
Michelin is a tire brand that still operates today. The Michelin Guide is a guide that should be considered not only in the field of gastronomy but also in the field of advertising. Michelin brothers created this guide as a marketing strategy to encourage more people to drive and thus buy more tires.
The Michelin star rating system uses one to three stars:
Receiving a Michelin star is considered one of the highest honors in the culinary world and can significantly impact a restaurant's reputation and business.
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