Perakende Programları Nelerdir?

Retail

Since ancient times, buyers and sellers have come together in environments referred to as "Markets" to conduct their transactions. This shopping environment has many important elements. One of these elements is retailers. Retail stores are the primary choice for customers who purchase consumer products especially for individual use or household consumption. There are many definitions regarding retailers who play a key role in various marketing channels. According to these definitions, retailing is primarily highlighted as being related to creating value for consumers. In other words, retailing is defined as all activities involving the sale of all kinds of products and services that end consumers make for their personal use. Retailers, an important part of the distribution channel, have various activities including managing relationships with wholesalers within the channel, managing logistics activities such as inventory control and distribution, and maintaining and developing customer relationships. Especially, retail holds an important place for businesses trying to maintain their existence and progress in the global competitive environment in order to offer value to customers and sustain it. In this case, traditional retailing activities may be seen as insufficient for today's consumers.

Today, businesses have entered the process of following dynamically changing technology and rapidly adapting it to their own services. On the other hand, traditional retail stores have also started to serve their customers by positioning themselves outside their own stores. As an example, in 2014, Petrol Ofisi gas station started serving with Migros stores through the store-within-a-store method instead of its own market. This application is the first example of opening a store within a gas station chain for the supermarket sector. Traditional retail stores began communicating with their customers in electronic environments as a complementary channel for themselves. The communication process between business and customer that occurred in a static plane in the traditional process is now taking place on platforms created by dynamic and personal messages enriched with images, videos, sound, and text elements in computer-oriented channels, from more businesses to more customers.

Retailing
Technology in the retail sector
Digital retail application

RFID Technology

The rapid development of non-store retailing format, retail convergences, the numerical increase of mega-retailers, the increasing importance of developments in retail technologies, the global growth of large retailers, and the mass revival of retail stores significantly affect the sector as certain main trends. In this case, the idea of smart retailing supports firms and consumers in rediscovering and strengthening their roles in the new service economy while increasing the quality of shopping experiences. RFID systems were developed after the barcode system. Systems using this technology can detect visible or invisible objects. RFID technology, which has the ability to work integrated with other wireless devices, can read tags via radio frequency. Information storage, control, and tracking operations can be applied in many areas with tags placed on or portable to written and digital objects. Another common technological application is self-checkout registers. Thanks to a company using self-checkout technology, customers can complete their shopping in the physical store without direct communication with any sales staff. Therefore, while customers have control in this process, retailers reduce their costs with fewer cashiers.

Retail Program

In short, retail sales, which means selling products one by one, is a well-established practice used by shopping centers, small-scale businesses and chain markets today. However, this sales practice can be a laborious process for businesses due to invoicing, tracking, and control operations. Therefore, some digital applications developed with RFID technology have emerged. These new retail sales programs have all the features necessary for sellers of all sizes to make retail sales. Stock tracking, invoicing, fast product sales, sales recording, turnover calculation, and reporting are examples of these features. Using sales programs that make the retail sales process easier and faster with their useful features is very advantageous for businesses specifically. Using a retail sales program in a market where all kinds of retail sales are made, from large market chains to small-scale sellers, enables positive growth to be achieved.

Retail Program Operations

Retail program operations are quite diverse. Today's retail programs stand out with their flexible infrastructures. Operations that can be done with retail sales programs are as follows:

Products are sold quickly and easily. Unlike manual sales programs that are normally long and laborious, sales transactions are completed in seconds thanks to this new generation program that works integrated with all types of barcode reader devices.
With easily visible sales data, data on sales made in seconds is instantly reflected on the screen. Thus, the seller can see daily, weekly, monthly, and annual turnover rates.
Thanks to the retail program that provides instant stock tracking, the seller can always see the inventory product status and make replenishments according to this information.
Barcodes required for selling products can be updated through the system.
Through barcodes entered into the system, reminder operations can be applied to important information such as product expiration dates and best-before dates.
Cashier profiles can be created, and each cashier unit can be in their own accounts but in the same retail sales program.
With these customer-oriented programs, payments can be received through different methods.
Operations can be done easily and quickly with instant receipt printing.

Retail Sales Program Features

There are many different retail sales programs, and sellers want to know the best retail sales program options. It is not possible to specify a software tool that would be most suitable for every seller because each seller's requests and needs, and operational procedures may work differently. However, by paying attention to some features, the best and most suitable retail sales software in terms of price-performance can be found.

The retail sales program should be suitable for the business in terms of price-performance.
The sales program should be able to create multiple cashier profiles.
The retail sales program should be able to work integrated with barcode reader devices.
In internet-based retail sales programs, data loss and synchronization problems are not encountered.
The retail sales program should have a user-friendly interface.

Retail Sales Program Advantages

There are advantages of the retail sales program. These are as follows:

Retail sales programs automate sales transactions and increase efficiency. They save time and effort by facilitating processes such as stock tracking, order management, and customer relationship management.
Retail sales programs provide the ability to track stock in real-time. Thus, it becomes easier to check stock levels, reorder, or identify excess stock. This reduces inventory costs and helps you keep the right amount of product to meet demand.
These programs keep customer information and sales data in a central location. This facilitates customer relationship management (CRM) functions. Tracking customer preferences, shopping history, discounts, and special offers is important to improve customer experience and increase loyalty.
These programs provide the ability to analyze sales data and generate reports. This way, you can monitor sales trends, best-selling products, profitability, customer purchasing behaviors, and other important metrics. This data helps you make strategic decisions, develop your sales strategies, and optimize your business performance.
Retail sales programs provide the ability to integrate with other business systems. For example, integration with accounting software, e-commerce platforms, and POS (Point of Sale) systems can be achieved. This facilitates data sharing, reduces errors, and makes business processes more efficient.
These new generation programs increase customer satisfaction by providing a fast and smooth purchasing experience. They speed up sales, diversify payment options, and provide customer-oriented advantages such as loyalty programs and special offers.