NFC Teknolojisinin Geleceği ve Restoran Sektörüne Etkisi | NarPOS | Restoran Otomasyonu, Adisyon Sistemi, POS Sistemi
The Future of NFC Technology and Its Impact on the Restaurant Industry

The Future of NFC Technology and Its Impact on the Restaurant Industry

Business Management

The Future of NFC Technology and Its Impact on the Restaurant Industry

Near Field Communication (NFC) is a wireless technology that allows devices such as tablets, smart card readers, and smartphones to exchange data with another device. They communicate with each other and exchange information when placed in close proximity. Simply put, it is a contactless technology that will ensure the success of your event.

As a result, when two NFC devices are close to each other, they detect each other and connect via radio frequency (RF). This allows them to exchange information within seconds without needing to connect to Wi-Fi or Bluetooth.

NFC technology has various advantages over other wireless technologies because it provides two-way communication for information exchange, meaning both devices can send and receive data simultaneously, unlike Bluetooth which supports one-way communication.

NFC consumes less power than Bluetooth in active mode and more in passive mode, but Bluetooth only has active mode, so NFC is more advantageous in this case. Also, unlike Bluetooth, there is no need to establish a connection between two devices in the case of NFC. Thus, NFC is easier to use, especially in crowded environments.

NFC can be used for agreements like establishing connections between two devices without any complex manual configuration. Once the connection is established in milliseconds, other wireless technologies can take over for tasks like data transfer, etc.

Mobile devices can be used both as information storage devices and NFC readers. Accordingly, they can read information from NFC tags that can be worked on. Also, information such as website account passwords or such confidential information can be stored, thus serving as digital storage.

NFC tags can be used as digital tickets for events, reducing the need for paper tickets and making the entire check-in process more efficient. They can also be used for access control, allowing the event organizer to understand whether the visitor has access to specific sessions by performing the scan.

Access to Event Information and Schedules

As you are probably familiar with consulting information through a QR Code, NFC technology also allows you to do this. Therefore, NFC tags can be placed throughout the event venue and associated with event information such as maps, FAQs, and schedules.

NFC tags can be used as a lead capture tool to collect attendees' information such as contact details or additional information they filled out on the registration form. This is extremely valuable as it allows exhibitors to follow up on leads.

WHAT PROBLEMS CAN NFC TECHNOLOGY HELP SOLVE IN HYBRID OR IN-PERSON EVENTS?

In general, NFC technology can solve many problems for both organizers and attendees, whether it's a hybrid or in-person event. Here are some solutions:

Simplifies the entire check-in process: As a way to create a seamless check-in process, NFC tags can be used to quickly check in attendees at events while reducing the need for long queues and paper tickets.

Enhances the event experience: It has the power to make the event more engaging and enjoyable for attendees. Therefore, NFC tags can be used to provide additional information and interact with the event. As a result, it will help you create a great event experience.

Collect data for attendees and generate ROI: NFC tags can be used to collect and aggregate attendees' contact information, and this technology increases the likelihood of qualified interaction between attendees and exhibitors by 40 times, generating more leads that can potentially convert to customers later.

Improved hygiene and safety: Physical contact can be a problem at events as it increases the risk of spreading illness or disease. NFC technology can be a solution as it helps reduce the need for physical contact.

Flexibility

NFC technology can be used in various forms and can suit multiple purposes, making it a flexible option for event organizers, where the only limitation is how creative you are. From sharing contacts to revealing interest in products and consulting multiple information sources, everything is unlimited. The future of events is hybrid and data-driven, and NFC technology can be a super useful tool when it comes to data collection because it allows event organizers to understand their audience and then organize their events according to attendees' needs and interests.

The New Normal and NFC

The global pandemic had a profound impact on the restaurant industry, and many businesses had to adapt to the new normal.

Contactless digital solutions are being more widely accepted as customers see them as a more convenient and safer way to order and pay.

In response to this trend, an innovative ordering and payment system was developed that allows customers to place orders without prepaying. Customers can then enjoy the convenience of placing their orders and paying at the end of their meal.

Indeed, NFC tags are also used to verify that the customer is at the table, which prevents fraudulent activity. In fact, encrypted tags, unlike QR codes, cannot be copied and used from an external location.

QR and NFC

Technically, a QR code is a static link, while NFC creates a new link with each scan. Encrypted NFC tags can then be used by customers as proof of their presence at the restaurant, allowing them to place orders instantly without prepayment. This feature allows them to enjoy their meal and pay at the end, with the flexibility to split the bill or leave a tip according to their preferences. The advantage of this feature is that customers don't need to download an app or create an account.

QR codes can also be used for orders without prepayment, but a new QR code must be printed for each new customer. NFC makes it easier by creating a new link with each scan, rather than printing a new QR code for each new customer.

NFC frees up waiters' time by allowing customers to take control of their dining experience, enabling waiters to handle other tasks like clearing tables or delivering food to customers who prefer the traditional approach. This not only lightens the workload for waiters but also increases the efficiency of restaurant operations, resulting in faster service and better customer satisfaction.

NFC Payments Offer Increased Speed and Convenience

NFC payments had started to rise before the pandemic. This is because this payment method is the fastest and most convenient method available today. Waiters can go directly to the table with handheld POS devices, accept an NFC payment, and email the customer their receipt.

The entire NFC payment ecosystem is more secure, especially when paying using mobile wallets. This is because payment authorization is taken in the form of a biometric fingerprint scan rather than just swiping a card's magnetic stripe. While cards can easily be stolen, even if a phone is stolen, they cannot use it to make any NFC payments because they won't have the same fingerprint.

The future of payments is here. By using NFC for mobile payments, there's no more waiting for customers who want to pay their bills; there's more security for both your staff and customers. You can rapidly scale up the pickup and takeaway side of your business. The massive improvements in customer convenience that NFC payments provide mean they're here to stay long after coronavirus is written into the history books.

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