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In line with changing demands and requests of customers, businesses make changes in price, portion, and menu content. In order to attract customers to restaurants or retain them for a long time, post-service evaluations should be taken into account. Many of the innovations made in restaurants are related to the menu, which is an important component that convinces potential customers to eat. Service innovation is a new service put into practice or the renewal of an existing service that benefits the businesses that implement and develop it. However, this innovation should not be limited to just one situation, but should also show a feature that can be generalized and integrated into new situations.
Service innovations made and developed in line with customer needs create added value by increasing customer satisfaction. The added value creation activity of service innovation is seen as a benefit-creating feature for businesses.
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